我們的專題《小鍋物溫泉鄉》是一個結合火鍋料銷售與創意動畫呈現的企劃，主打以療癒、輕鬆的2D動畫風格，打造一個充滿溫暖氛圍的「火鍋料世界」。在這個世界中，各式各樣的火鍋食材將被擬人化為可愛角色，例如魚丸、貢丸、凍豆腐、蔬菜等，都會擁有專屬的外型設計與個性，並透過生動有趣的動作與互動，呈現牠們在「溫泉鄉」中放鬆泡湯的日常生活。
整體動畫將以長篇故事為主軸，搭配多段短篇內容作為補充，透過輕鬆有趣的敘事方式，帶領觀眾認識每一種火鍋料的來源與製作過程。例如從產地捕撈或栽種，到加工處理，再到配送至店家的流程，都會以簡單易懂且富有趣味性的方式呈現，讓消費者在觀看動畫的同時，自然理解產品背後的品質與用心。
此外，我們的商品強調「產地新鮮直送」的核心理念，所有食材在加工完成後，皆會以最快速度配送至銷售據點，確保消費者能夠購買到最新鮮、最安心的產品。透過這樣結合故事性與資訊性的動畫呈現，不僅提升品牌的親和力與辨識度，也能讓消費者在輕鬆愉快的觀看體驗中，建立對產品的信任感與好感度，進而提升購買意願，達到行銷與教育兼具的效果。
Our project, “Little Hot Pot Onsen Town,” combines hot pot ingredient sales with creative animation, using a lighthearted 2D style to create a warm and charming “hot pot world.” Ingredients such as fish balls, meatballs, frozen tofu, and vegetables are turned into adorable characters with unique personalities, shown enjoying their daily lives in a relaxing onsen town.
The animation features a main storyline supported by short segments that introduce each ingredient’s origin and production process, from source to delivery. This simple and engaging approach helps viewers understand product quality.
We emphasize “fresh delivery from the source,” ensuring freshness and reliability. By blending storytelling with information, the project strengthens brand identity, builds trust, and encourages purchasing.
