夜獸

MOONSTER夜獸的概念發想為「MOON＋MONSTER」。
以夜班工作者的真實訪談為出發點，將其在夜晚承受的壓力與困境轉化為具象的怪獸，讓難以言說的疲勞、孤獨、危險與不確定性具體化，創造「夜晚工作的人們打怪獸」的世界觀。此外，我們也已經透過實體活動與社群經營，將持續把這個世界觀推廣給更多人。

設計呼應夜班日常的挑戰與困境，整體風格有稜角卻不失圓角，象徵夜班工作者的韌性與溫度。色彩以黑色搭配亮色系，讓長期在暗處默默付出的他們，得到應有的目光。

同時製作節目「下班早餐吃什麼」，蒐集和分享夜班故事，以夜班難以品嚐的早餐作為故事的交換條件，進而衍伸出「MOONSTER早餐概念店活動」。在黑夜與白天交界的早餐時刻，邀請觀者透過體驗與選擇，重新理解夜晚的平靜，其實來自無數默默運作、卻長期被忽視的身影，並展現主題的多樣延伸性。

MOONSTER

MOONSTER draws its name from "MOON" and "MONSTER," transforming the fatigue, loneliness, and uncertainty of night shift workers into tangible monsters, building a world where night workers fight back. We have brought this to life through physical events and social media, with more to come.

The design reflects night shift life. Shapes are edged but never harsh, representing resilience and warmth. Black paired with bold colors puts a spotlight on those who give so much in the shadows.

We also produced "What's for Breakfast After Work," collecting night shift stories over breakfast. This grew into the MOONSTER Breakfast Concept Store, held at the hour where night meets morning, inviting visitors to recognize the countless unnoticed hands that keep the night running.