餅承新意

以新化老街與在地糕餅文化為核心出發，重新設計水果餅、膨餅與微笑餅之包裝，透過透明結構結合紙材鏤空與雷雕工藝，將老街巴洛克式街屋立面轉化為具象的視覺語彙，使包裝不僅具備保護商品的功能，更成為可被閱讀與感知的文化載體。水果餅與膨餅包裝融合透明材質與建築意象，展現層層堆疊的空間感與歷史紋理，同時導入可再利用的燭台設計，使包裝在使用後仍能轉化為生活器物，延續其生命週期，回應當代對永續設計與資源循環的關注。期望藉此讓傳統糕餅不再侷限於節慶記憶，而是以更貼近當代生活的設計語言重新走入日常，使百年餅香得以被看見、被理解並重新詮釋。而在「微笑餅」包裝上，則以「日常小確幸」為核心概念，從老、中、少三個世代的生活情境出發，描繪不同年齡層在日常中獲得幸福的片刻，透過溫暖且富有趣味的視覺敘事，建立跨世代的情感連結，讓糕餅不僅是味覺的傳承，更成為情感交流與文化延續的媒介，在當代生活中持續發酵與流轉。

Taixiang Bakery Redesigning Traditional Pastry Packaging

Centered on Xinhua Old Street and local pastry culture, the packaging of fruit cakes, puffed cakes, and smiley cakes has been redesigned. Through a transparent structure combined with paper cutouts and laser engraving, the Baroque-style street facades of the old street are transformed into a visual language, making the packaging a readable cultural carrier. The fruit cake and puffed cake packaging incorporates transparency and architectural imagery, and includes reusable candlestick designs to extend their lifespan, responding to the concept of sustainability. The smiley cake, themed "small everyday joys," starts from the life scenarios of three generations—old, middle-aged, and young—connecting emotional memories with contemporary sentiments, allowing pastry culture to continue to be passed down and developed through fun and shared experiences.