針對Z世代年輕族群，逢年過節和家人在家參與祭拜活動時，大部分都是跟著長輩在拜，而不了解為什麼要祭拜和該準備什麼樣的供品。隨著時代的變遷我們人類創造了不同的神靈形象，但年輕世代並不了解家中祭拜那些神明的原因，所以我們通過現代化的內容編排和不同於傳統家神的視覺效果，制作能延續祭拜文化的刊物設計，讓年輕人閱讀後了解為何祭拜，如何祭拜。並且使用近年來興起的「香塔」作為載體，香塔是一個新的替代祭祀供品的選擇，讓百姓用來祈求平安惜福，選用香塔祭拜能在表達心意的同時還能避免糧食的浪費，符合現代追求環保的理念，並使用現代的視覺美學設計香塔外包裝，呈現一個既尊重傳統又符合時代潮流的全新形象。
通過創新設計、寓意傳播、互動體驗及當代傳播渠道，希望在傳承習俗文化的同時吸引年輕一代的關注與參與。
需多家庭在家祭拜時會準備兩個雞腿便當來祭拜地基主，所以我們以便當的外型作為精裝盒的設計靈感來源，精裝盒另外附有神靈的祭拜要點、為何而拜、該準備什麼的刊物，以及拜拜會用到的打火機跟筊杯；而小包裝盒打開來可以直接當供品盤子使用；請支援收銀中的表達的涵義是支援另一個世界的祂們收到金銀紙錢、供品、香這些能量，而我們也支援這個習俗文化。
Many Gen Z individuals participate in family worship during holidays simply by following their elders, without truly understanding why they worship or what offerings are needed. As times change, we’ve created various divine figures and rituals, but younger generations are often unfamiliar with the specific gods their families honor or the reasons behind these practices.
To bridge this gap, we’ve designed a modern publication with fresh, non-traditional visuals and accessible content to help young people understand the meaning and method of worship—why we worship, and how to do it properly.
We also utilize the increasingly popular incense tower as the core of our design. As a new alternative to traditional food offerings, incense towers are used to pray for peace and blessings. They allow people to express sincerity while avoiding food waste, aligning with modern values like sustainability and eco-consciousness. With modern aesthetics, we’ve reimagined the incense tower’s packaging to present a product that respects tradition yet embraces contemporary style.
Through innovative design, symbolic storytelling, interactive experiences, and modern communication platforms, we aim to both preserve and revitalize this cultural tradition—making it engaging and meaningful for the younger generation.
In many households, it's customary to prepare two chicken leg bento boxes to offer to the Earth God (Dijizhu). Inspired by this, we’ve designed our incense tower packaging in the shape of a bento box. Inside, smaller boxes can be used directly as offering plates, and include concise guides about which gods to worship, why they are worshipped, and what to prepare.
Our project name, “CHING CHIH YUAN SHOU-YIN,” is a playful twist on a familiar phrase—symbolizing our support in helping beings from the other world receive offerings like paper money, incense, and food, while also supporting the continuation of worship traditions in a way that resonates with the present.
