神茗

Shen Ming

「神茗」為一結合東方神話與茶文化的特色茶飲品牌,以「喝一杯保佑」為核心理念,將台灣民間信仰中具代表性的神明形象,轉化為專屬茶飲,讓飲茶成為一場心靈交流與文化傳承的儀式。
每款茶品皆依據不同神祇的性格與象徵意義進行調配設計,像是以「關聖帝君」對應濃厚剛烈的青草茶,象徵忠義與正直;以「九天玄女」搭配溫潤柔和的玫瑰花草茶,傳遞美的象徵;「文昌帝君」則結合醒腦香草,寓意智慧與考運;「財神爺」則選用金桔茶,帶來財富與好運。
視覺包裝上融合東方神話元素與現代極簡風格,透過插畫、符號與色彩表現神明形象,如關公代表正義的黑色、九天玄女代表美的紅色等,並於細節中融入如蓮花、寶相等傳統吉祥圖騰,讓消費者在品茗時彷彿受神明庇佑。
「神茗」不僅是一杯茶,更是對文化、信仰與生活美學的致敬。藉由茶飲重新詮釋傳統神話,讓現代人以輕鬆方式親近神明,感受來自信仰的力量與祝福,打造專屬於東方的文化茶飲新體驗。

Shen Ming

"Shen Ming" is a unique tea brand that blends Eastern mythology with tea culture, built around the core concept of "a sip of blessing." Inspired by iconic deities from Taiwanese folk beliefs, Shen Ming transforms the image of each god into a signature tea, turning the simple act of drinking tea into a ritual of spiritual connection and cultural heritage.
Each tea is crafted to match a deity’s spirit and meaning — like Guan Sheng Dijun with strong herbal tea for loyalty and righteousness; Jiutian Xuannü with soft rose tea for beauty; Wenchang Dijun with mint for wisdom and success; and the God of Wealth with kumquat tea for luck and prosperity.
The packaging blends Eastern myth and modern minimalism, using illustrations, symbols, and colors to show each deity — like black for Guan Gong's justice, red for Jiutian Xuannü's beauty. Details include lotus and lucky motifs, making tea-drinking feel like receiving blessings.
"Shen Ming" is more than tea — it’s a tribute to culture, faith, and aesthetics. Through tea, it reimagines myths, letting people connect with deities and feel blessed, creating a new, modern way to experience Eastern traditions.

作品編號 #667 作品名稱 神茗 作品分類 視覺傳達設計類 學校科系 南臺科技大學 視覺傳達設計系 設計師 謝翊伶
南台科技大學 視覺傳達設計系
(四年級)

楊欣諭
南台科技大學 視覺傳達設計系
(四年級)

許瑀綸
南台科技大學 視覺傳達設計系
(四年級)
指導老師 林佳駿