社群媒體盛行的現代，許多人經常透過社群分享生活點滴，然而，這些舉動也悄然衍生出一些心理議題，這些亂象宛如躲藏在人們心中的妖怪，影響著我們的行為與心態，卻難以被察覺，使人逐漸對此見怪不怪。〈見怪不怪〉透過議題資料蒐集及研究分析後，設計一系列妖怪角色，每個妖怪皆反映出一種社群媒體上所出現的亂象，使眾人可透過妖怪展現的形象審視自我內心，理解問題根源。為使活躍於社群媒體的群眾能更容易接觸議題，本團隊除推出書籍及角色介紹卡外，亦將圖像應用AR技術與社群知識科普貼文進行呈現。透過AR程式掃描圖像後，可從妖怪動圖中看見妖怪們不斷重複同一行為，無法自拔，如同受社群亂象影響的人們，望以此引導觀者深思，自己是否也曾受困其中。此外，周邊商品特別設計一系列符咒造型的手機墊片，每張符咒皆附有一句座右銘，使用者可將其放置在手機背面，時刻警惕自我，避免陷入社群媒體的迷思中。
In today's world, where social media thrives, many people frequently share glimpses of their lives online. However, these actions have quietly given rise to various psychological issues, like monsters lurking in people's hearts. These issues subtly influence our behavior and mindset but are hard to detect, causing us to gradually become desensitized to them.
"Monster In Heart" gathers data on these issues and, through research and analysis, designs a series of monster characters. Each monster represents a particular issue that has emerged on social media, allowing people to reflect on their inner selves through the monsters' forms and better understand the root causes of these problems.
To make these issues more accessible to the social media-savvy audience, the team has created not only books and character cards but also applied the illustrations in AR technology and social media knowledge-based posts. By scanning the images with an AR app, viewers will see animated monsters repeating the same behaviors endlessly, trapped in a cycle, much like people affected by the chaos of social media. This aims to prompt viewers to reflect on whether they too have ever been trapped in such a state.
Additionally, a series of phone pad charms, designed in the shape of magical symbols, has been created as merchandise. Each symbol includes a motto, and users can place these on the back of their phones as a constant reminder to stay vigilant and avoid falling into the traps of social media.
