美甲 NAIL 是一個與實用主義者建立對話,透過詼諧的形式傳達美甲的價值,不追求完全同化,而是希望使雙方能夠走出同溫層溝通。
一件事物在實用上的基礎上也可以擁有更多情感價值,指甲本身具有微小的功能,例如抓、挾、擠等。然而失去它們卻會改變生活的舒適度,例如指甲裂開或是缺角的微妙不適,出發點為在指甲的原用途上變得更有趣、更巧妙,例如前端有十字壓紋的甲片,代替大家習慣在被叮咬的部位押上十字甲痕,傳達即使是基本功能微小的造型改變,在指甲這種時時刻刻都能觸及的地方,小改變也會讓生活變得不一樣, 因此 美甲 NAIL 打造15~20款美甲片,以詼諧的形式玩味對於實用的刻板追求,改變「美甲」的型態符合「實用」的需求,使雙方走出同溫層,在無用的實用中串聯起溝通的渠道,建立價值的交換。
NAIL starts a conversation with practical thinkers, using humor to show the value of nail art. It’s not about making everyone think the same way but about finding common ground. While nails help with small tasks like scratching, pinching, and pressing, losing them can make life uncomfortable—like the small pain of a broken nail.
NAIL makes these tiny functions more fun and clever. For example, a nail tip with a cross pattern replaces the habit of pressing a cross into a mosquito bite. This shows how even small design changes on nails, something we always see and use, can make a difference in daily life.
With 15–20 creative designs, NAIL plays with the idea of usefulness, changing how we see nail art. It helps people step outside their usual thinking and find new ways to connect through playful and practical design.