切入點
救援溺水被忽視因身分而被誤判溺水者無法求救

2019年,估計有23.6萬人死於溺水使溺水成為全球一個主要公共衛生問題。
同年,溺水造成的死亡占全球總死亡率的近8%。
溺水是非故意傷害死亡的第三大原因占所有與傷害有關的死亡的7%
兒童、男性以及接觸水的機會較多的人,溺水的危險最大。

目標族群
游泳運動消涼的生活型態
*兒童
*青少年
*游泳教練
*年長者

With Ease

Entry Point
Rescuing a drowning victim is ignored because of his identity and the drowning victim is misjudged as unable to call for help.

In 2019, an estimated 236,000 people will die of drowning
making drowning a major public health problem worldwide.
In the same year, drowning accounted for nearly 8% of all global deaths.
Drowning is the third leading cause of unintentional injury deaths accounting for 7% of all injury-related deaths.
Children, men, and those with greater exposure to water are at greatest risk of drowning.
Target Group
Swimming for a cooler lifestyle
*Children
*Teens
*Swimming Instructor
*Elderly