CATch

「CATch」品牌視覺核心旨在捕捉（Catch）人與貓在有限空間中的和諧瞬間，命名轉化自「Cat + Choice/Chair」，象徵專為貓與人共同演繹的高品質家具。品牌識別（Logo）採用幾何線條，勾勒出人貓共處的輪廓，意喻雙方在日常生活中的平衡、連結與物種平等。視覺圍繞「跨物種通用設計」，結合實，將枯燥的「行為資訊圖表」轉化為具現代美感的視覺語言，有效傳遞不同生命週期貓對空間的特殊需求。
包裝設計以「永續與功能延伸」的減法策略。外盒重新定義，不再僅是單次使用的運輸載體，包裝在拆解展開後可二度轉化為貓咪的暫時遮蔽所或瓦楞紙抓板，有效解決小宅空間的收納痛點。整體視覺風格以「去寵物化」的現代家居美學，透過精確的環境光呈現國產柳杉與傳統竹編的工藝細節，打破傳統寵物用品常見的廉價感與視覺干擾。建立一個既滿足人類審美，又尊重貓咪習性的高品質生活提案，讓視覺設計成為促進人貓平等共居的情感紐帶。

CATch

The brand "CATch" (Cat + Choice/Chair) reimagines furniture as a stage for human-feline interaction. Its geometric logo symbolizes balance and interspecies equality. By translating cat behavioral data into a modern visual language, the brand addresses the spatial needs of cats through "Interspecies Universal Design."
The packaging follows a subtractive philosophy: once unfolded, the shipping box transforms into a cat shelter or scratcher, optimizing small-space living. Moving beyond the typical "pet store" aesthetic, the visual style highlights natural materials like domestic cedar and bamboo craft. CATch bridges the gap between human aesthetics and feline instincts, fostering an equal and high-quality shared environment.