重拾品牌識別系統

本設計以「重拾」為核心概念，發展一套結合流浪動物與失親兒童議題的品牌識別系統，透過視覺語言轉化情感議題，使大眾能更容易理解並產生共感。設計關注兩者在成長與生存過程中對於安全感與陪伴的共同需求，並將這樣的情感轉譯為具體的視覺表現，建立一個溫暖且具親和力的品牌形象。

在視覺構成上，以柔和色彩與圓潤造型作為主要設計語彙，象徵包覆、支持與陪伴，並透過角色設計強化兒童與動物之間的情感連結，使抽象的關係轉化為具象且可感知的互動意象。整體識別系統涵蓋標誌設計、色彩計畫、字體規範與延伸應用，確保品牌在不同媒介中的一致性與辨識度。

本設計強調視覺傳達作為溝通媒介的角色，透過品牌識別系統的建立，引導大眾重新理解流浪動物與兒童議題，並促進參與與行動，使設計不僅止於形式表現，更成為連結情感與社會的橋樑。

HAVEN Visual Identity System

This project develops a visual identity system centered on the concept of “Rekindle,” addressing the relationship between stray animals and orphaned children. It translates emotional needs such as security and companionship into an approachable visual language, enabling the public to better understand and connect with the issue.

The design employs soft colors and rounded forms to represent protection, support, and care. Character design further strengthens the emotional connection between children and animals, transforming abstract relationships into tangible visual expressions. The identity system includes logo, color palette, typography, and extended applications, ensuring consistency and recognizability across different media.

By positioning visual design as a communication medium, the project aims to foster empathy, raise awareness, and encourage public participation, turning design into a bridge between emotion and society.