獎獎獎獎

《獎獎獎獎 JIANG4》是一個重新定義「獎狀」的溝通系統。在當代社會中，人與人之間的關係逐漸模糊，情感與讚美的語言正在流失。無論在網路、家庭、校園或職場，人們往往難以表達真實感受，甚至失去回應彼此的方式。

本計畫將這樣的溝通困境，轉化為一套可被觀看與使用的視覺語言系統。透過設計，將日常中的情感與溝通狀態進行轉譯，使抽象的感受得以被具體化與辨識。

系統以五種溝通語言——表達、協調、情感、修復與拒絕——作為基礎，發展對應的圖像符號、構成邏輯與獎狀版型，使不同情境能透過視覺被分類與理解，建立一套具結構性的情感傳達方式。

在視覺呈現上，透過抽象符號、版面編排與格式規範，延續傳統獎狀的制度性語言，同時引入情感性的表現，使理性與感性並存，形成新的視覺溝通張力。

《獎獎獎獎》不僅是形式上的翻新，更是對視覺傳達方式的重構，讓「頒獎」從結果性的象徵，轉化為一種能夠傳遞情感、促進理解的溝通行為。

JIANG4

JIANG4 redefines certificates as a visual communication system. In contemporary society, emotional expression and appreciation are gradually fading, making relationships more distant and ambiguous. This project transforms this condition into a visual language, translating emotions and communication states into recognizable forms.

The system is based on five modes—expression, coordination, emotion, repair, and refusal—each developed into symbols and certificate formats, allowing situations to be categorized and understood visually. Through abstract graphics and structured layouts, the design extends the formal language of traditional certificates while introducing emotional meaning.

By turning awarding into a communicative act, JIANG4 enables emotions to be seen and responded to, rebuilding the weight of human connection.