BENTØ

在 BENTØ 「青銀共創」的共享經濟藍圖中，我們不僅打造了一個服務平台，更希望能創造一個瞬間拉近世代距離的情感載體。因此設計了IP阿橘為BENTØ的吉祥物，阿橘不僅是一個極具親和力的標誌，更是 BENTØ 品牌精神的具象化身；牠穿梭在長輩充滿香氣的廚房與年輕志工的運送日常之間，象徵著跨世代的陪伴、溫暖與活力的傳遞。在品牌手冊裡，阿橘化身為親切的引路人，以活潑的姿態帶領讀者深入了解便當學校的理念。在視覺表現上，我們特別為阿橘與 BENTØ 的系列便當設計，選用了粒子噪點風格，呼應了 BENTØ 品牌標誌中「點與線交織」的核心理念：畫面中每一顆細小的噪點，就像是社會中每一個獨立的個體（長輩、學生、消費者）；當無數的噪點匯聚融合，便構成了充滿層次、立體且充滿溫度的動人畫面。

BENTØ

In BENTØ's "intergenerational co-creation" sharing economy, we are building more than a service platform; we aim to create a medium that instantly bridges the generational gap. Thus, we designed the IP character Ah-Ju as BENTØ's mascot. Ah-Ju is not just a friendly symbol, but the tangible embodiment of our brand. Shuttling between seniors' aroma-filled kitchens and young volunteers' delivery routes, Ah-Ju symbolizes cross-generational companionship, warmth, and vitality. In our brand manual, Ah-Ju acts as a guide, leading readers to explore the Bento School's philosophy.Visually, we chose a "particle noise" style for Ah-Ju and BENTØ's bento designs. This perfectly echoes the "interwoven dots and lines" concept in our logo. Every tiny noise particle represents an independent individual—seniors, students, and consumers. When countless particles converge, they form a multi-layered, three-dimensional, and profoundly warm visual narrative.