美賣

本設計以台灣日常生活物件為核心，如塑膠碗、藍白拖、通馬桶器等，這些看似平凡甚至帶有「台味」的物件，實則蘊含豐富的生活記憶與文化情感。透過與動物形象結合，將動物作為角色載體，物件作為文化象徵，進行圖像融合與再詮釋，賦予傳統物件嶄新的視覺語言與想像。

在視覺表現上，設計將轉化後的圖像發展為具節奏感與裝飾性的圖紋系統，應用於絲巾之上，使日常配件成為文化敘事的媒介。同時延伸至居家鑰匙圈設計，將物件直接轉化為產品造型，使使用者在日常生活中產生互動，進一步連結文化記憶。

品牌字體亦融入「Taiwan」字樣，強化識別性與文化象徵。透過圖像、產品與文字的整合，「美賣」將台灣日常轉化為具有當代美感的文化符號，讓在地記憶融入生活，並被世界看見。

Ugly Beauty

This project draws from everyday Taiwanese objects such as plastic bowls, blue-and-white slippers, and toilet plungers. Though often seen as ordinary or kitschy, these items carry rich cultural memories. By combining them with animal imagery, animals act as narrative carriers while objects become cultural symbols, creating a reinterpreted visual language.

The transformed imagery is developed into rhythmic and decorative patterns, applied to silk scarves, turning accessories into mediums of cultural storytelling. The design also extends to keychains, translating objects into functional forms that create daily interaction with cultural memory.

The brand typography incorporates the word “Taiwan,” reinforcing identity and symbolism. Through the integration of imagery, products, and typography, “Mei Mai” transforms Taiwanese everyday life into contemporary cultural symbols, bringing local memories into daily life and sharing them with the world.