青菜公共

本專題以台灣日常俚語為創作起點，關注不同世代之間因語言差異所產生的理解落差。許多傳統語彙在長輩的使用中帶有經驗與情境，但對年輕族群而言，往往因聽不懂而產生錯置與想像。本創作從「誤聽」與「會錯意」出發，將語言轉化為具象的角色形象，發展出一系列融合諧音、聯想與幽默的視覺系統。

作品以插畫風格建構16組俚語角色，並延伸應用於相關產品設計，將語言轉化為可被觀看與使用的視覺形式。同時製作簡易互動卡牌，透過隨機抽取與配對的方式，讓觀者在輕鬆的過程中觀察圖像與語言之間的關聯，增加作品的參與性與趣味性。展示形式亦嘗試結合不同材質與表現方式，回應語言在傳遞過程中的轉化與延伸。

品牌以「Just Say」為核心概念，強調自由聯想與正向幽默，重新詮釋台灣俚語的文化意義。透過將誤解轉化為創作動力，本專題試圖建立一種輕鬆且具共感的溝通方式，使不同世代得以在想像與笑聲中產生連結，為傳統語言注入新的當代表現。

JUST SAYING

This project explores Taiwanese colloquial sayings and the generational gap in language understanding. Many traditional phrases carry cultural meaning for older generations, yet often lead to mishearing and imaginative reinterpretation among younger audiences.

Starting from this idea, the project transforms language into visual forms through phonetic play and humor. A series of 16 illustrated characters is developed, forming a visual system that makes abstract expressions more engaging and accessible.

These characters are applied to simple product extensions and an interactive card set, allowing users to explore the relationship between images and sayings.

Under the concept of “SAYING,” the project embraces free interpretation and positive humor, reconnecting generations through shared imagination.