專案以《Wellcorn》為品牌名稱，結合「Wellcorn」（優良玉米）與「Welcome」（歡迎）的諧音，展現品牌對品質與親和力的承諾。品牌以漫畫風設計，融入年輕人喜愛的活動劇情，吸引年輕族群目光，讓烤玉米成為日常生活的一部分。產品規劃包括：1.「烤玉米」零食系列，適合隨時享用；「烤玉米即享麵」，結合玉米與麵食，方便快捷，口感豐富。2.伴手禮系列：高品質玉米製品，宣揚在地特色。3.銷售管道擴展至超商與網路平台，突破地區限制，增加曝光與銷售量。4.利用受損玉米製成加工產品，減少浪費並提升附加價值。此計畫不僅讓荖濃玉米融入年輕人生活，還能提升路竹地區農業經濟效益，實現品牌永續經營。

Wellcorn

The project is branded as "Wellcorn," combining the meanings of "Wellcorn" (premium corn) and "Welcome," symbolizing a commitment to quality and approachability. The brand features a comic-style design infused with scenarios that resonate with younger audiences, capturing their attention and making grilled corn a part of everyday life.
The product lineup includes:
1.Grilled Corn Snack Series: Convenient and enjoyable anytime.
Grilled Corn Instant Noodles: A creative blend of corn and noodles, offering quick preparation and rich flavors.
2.Gift Box Series: High-quality corn products perfect as gifts to promote local culture.
3.Sales Channel Expansion: Broadening distribution to convenience stores and online platforms to overcome regional limitations, boosting visibility and sales.
4.Utilizing damaged corn to produce processed products, reducing waste and enhancing added value.
This initiative not only integrates Laonong corn into the lives of younger generations but also boosts the agricultural economy of Luzhu District, ensuring sustainable brand development.