池上，一片被群山環抱的土地，靜靜地蘊育著來自大自然的恩賜。中央山脈的甘泉穿越層層土壤，滋養著每一株稻禾，使這裡的米粒格外飽滿、香甜。當微風輕撫金黃稻浪，陽光在水田間閃爍，這片土地的故事便在光影交錯間娓娓道來。

「啵！一碗米」的誕生，源自我們對池上土地的敬意，也來自對生活的細膩觀察。一杯米的份量，恰好是一餐的溫飽，透過簡單設計，只需兩指輕壓，「啵」的一聲，即可輕鬆開啟，保留米的鮮度與純粹。這不只是對日常便利性的考量，更是一種與土地的溫柔對話，讓每一碗米飯都能回歸最初的美好。

我們將池上的四季風景化為畫筆下的詩篇，以照片記錄這片土地的晨霧、夕陽、碧綠水田與金黃稻浪，再轉化為手繪畫作，融入包裝之中。每一袋米，不只是食材，更是一則來自池上的故事，承載著這片土地的詩意與光影，邀請每位品味者感受米粒間流轉的風土與歲月。

｜Flush of dawn ｜Pop! A Bowl of Rice

Chishang – A Land Embraced by Mountains

Nestled among rolling mountains, Chishang quietly nurtures nature’s precious gifts. Pure spring water from the Central Mountain Range filters through layers of soil, nourishing every stalk of rice, making each grain exceptionally plump and fragrant. As the breeze gently ripples through golden rice fields and sunlight dances on the water’s surface, the story of this land unfolds through the interplay of light and shadow.

“Pop! One Bowl of Rice” was born from our deep respect for Chishang’s land and our appreciation for life’s finer details. A single cup of rice is just enough for one comforting meal. With a simple yet thoughtful design, a gentle two-finger press produces a crisp “pop”, effortlessly opening the package while preserving the rice’s freshness and purity. Beyond convenience, this design represents a heartfelt dialogue with the land, allowing each bowl of rice to return to its most authentic essence.

We transform Chishang’s seasonal landscapes into poetic expressions, capturing misty mornings, golden sunsets, lush green fields, and rippling rice waves through photography. These images are then reimagined as hand-drawn artwork, woven into our packaging. Each bag of rice is more than just an ingredient—it is a story from Chishang, carrying the poetry and light of this land, inviting every taster to experience the passage of time and nature’s essence within every grain.