米米貓貓

米干是一種源自雲南的米製麵食，以米漿蒸製後切成條狀或片狀，口感柔軟滑順，常搭配高湯、肉末（如紹子）、蔬菜與香料食用，是滇緬地區及台灣龍岡具代表性的日常料理。龍岡因聚集眾多米干店，形塑出鮮明的地方飲食文化；走訪忠貞新村可發現，米干不僅是日常主食，更承載雲南移民的思鄉情感與族群記憶。
本專題聚焦於龍岡米干文化的推廣，創立品牌「米米貓貓」，將雲南傳統神獸「瓦貓」與現代設計結合，提升產品附加價值並拓展通路。產品涵蓋正餐、小菜與零食，包裝設計兼具機能與辨識性：主打米干採立體紙盒強化貨架表現，小菜以罐裝搭配立體封條快速識別，「米米乾」則以雙拼包裝吸引消費者嘗試。
視覺色彩取自雲南民族服飾的高飽和色調，象徵多元文化融合，並導入瓦貓IP，整合角色故事、包裝結構與展示設計，建構一致的品牌體驗，為異域傳統風味賦予全新商業價值。

Mimi Maomao

Migan is a traditional Yunnan rice noodle made from steamed rice slurry. In Taiwan's Longgang, its popularity has shaped a vibrant local food culture. Exploring Zhongzhen New Village reveals that Migan is more than a daily staple; it is a vital vessel for the nostalgia of Yunnan immigrants.
To promote this heritage, "Mimi Maomao" blends the traditional "Wamao" (tile cat) with modern design to elevate product value and enter retail channels. The product line covers meals, side dishes, and snacks: Migan uses dimensional paper boxes for shelf visibility; canned side dishes feature 3D-labeled seals; and the "Mi-Migan" snack uses a combo box to entice buyers.
Inspired by vibrant Yunnan ethnic attire, the Wamao IP integrates storytelling, structural design, and exhibitions into a unified brand experience, empowering traditional flavors with modern commercial vitality.