「打造文創IP」-從文化到行銷的全面佈局

本作品《七型怪撞》以七位團隊成員為核心出發，透過「奇形怪狀」的諧音轉化，象徵每個人在性格、想法與創作風格上的差異與碰撞。在大學求學歷程中，團隊經歷不斷的磨合與調整，逐漸在多元之中找到平衡，並於差異之間建立共鳴，最終凝聚出兼具創意與默契的整體形象，展現出屬於年輕世代的活力與創造力。

在創作理念上，《七型怪撞》以復古美式卡通風格為視覺基底，並結合現代設計語彙進行再詮釋。靈感來自經典動畫風格，透過手繪線條、鮮豔色彩與誇張表情，打造出具高度辨識度的角色形象。同時，團隊將日常生活中常見的蔬果進行擬人化設計，賦予其鮮明個性與故事，使原本平凡的食材轉化為具有情感與生命力的IP角色，進一步提升觀者的共鳴與記憶點。

七個角色分別以草莓、香蕉、酪梨、檸檬、桃子、花椰菜與柿子為原型，象徵不同的人格特質與情緒面向，彼此之間既獨立又相互補充，如同真實團隊關係的縮影。

此外，本作品亦延伸至周邊商品設計與品牌經營層面，包含貼紙、服飾及LINE貼圖等，並鎖定16至22歲喜愛個性化與復古風格的年輕族群為主要受眾。透過鮮明的視覺語言與角色互動，結合社群行銷與跨界合作策略，進一步提升品牌吸引力與市場潛力。

“Building a Cultural & Creative IP: From Culture to a Comprehensive Marketing Strategy”

This work, *“Seven Types of Collision,”* centers on seven team members, using a phonetic play on “strange and unique forms” to reflect differences in personality, ideas, and creative styles. Through their university journey, the team found balance within diversity and built collaboration, forming a cohesive identity.

The project adopts a retro American cartoon style with modern design elements. Inspired by classic animation, it features hand-drawn lines, vibrant colors, and exaggerated expressions. Everyday fruits and vegetables are anthropomorphized into lively IP characters with unique personalities.

The seven characters—strawberry, banana, avocado, lemon, peach, broccoli, and persimmon—represent different traits while complementing one another. The project also extends to merchandise such as stickers, apparel, and LINE stickers, targeting young audiences and showcasing creativity, diversity, and growth.