尊濟宮

本設計以宮廟文化為出發點，嘗試將傳統信仰轉化為具有當代感的視覺形象與識別系統。以中壇元帥、虎爺與濟公活佛為主要意象，萃取各自所象徵的精神內涵——守護、安定與自在，並透過符號化與簡化的設計語彙，使角色形象在保有文化辨識度的同時，更貼近現代審美。

整體視覺以簡約排版與留白為核心，降低傳統圖像的繁複感，轉而強調節奏與閱讀流動，營造出沉靜且具有呼吸感的版面。文字內容則以詩性語言為主軸，結合情感與意象，使信仰不僅停留於形式，而能轉化為可被感受的精神經驗。

在識別系統的建構上，透過統一的視覺元素、字體風格與版面邏輯，建立清晰且一致的品牌語言，使整體作品在不同應用中仍能維持高度辨識性。期望透過本設計，讓傳統宮廟文化跳脫既有框架，在當代語境中被重新理解與感受，並以更溫和且貼近生活的方式，延續其文化價值與精神意涵。

Zun Ji Temple

This project is inspired by traditional temple culture, developing a contemporary visual identity system based on Zhongtan Yuanshuai, Tiger Lord, and Ji Gong. Their symbolic meanings—protection, stability, and spiritual freedom—are translated into simplified forms and modern visual language, preserving cultural identity while enhancing accessibility.

The design emphasizes minimalism, spatial balance, and the use of negative space, creating a calm and rhythmic visual experience. Poetic text is incorporated to convey emotional depth, allowing faith to be experienced beyond visual form.

Through a consistent system of typography, graphic elements, and layout, the project achieves clear recognition and coherence across applications. It aims to reinterpret tradition within a modern context, making cultural narratives more relatable and present in everyday life.