新北市中和華新街，也是人們口中的「緬甸街」，獨特的異域風情、美味的南洋小吃使華新街成為了極具異國風情的特色商圈，華新街以其獨特的東南亞風情聞名，無論是在街頭巷尾的異國美食攤位，還是琳瑯滿目的東南亞商品店，都讓人仿佛置身於曼谷或仰光，而本企劃也在實地探訪華新街的同時也關注著華新街產生的相關議題——
華新街作為新北市的一個重要社區，擁有豐富的歷史文化和多元的人口組成，居住在華新街的華僑們也因為文化、語言的不同，經常被臺灣民眾貼上「外國人」、「外籍移工」的標籤。
緬甸華僑作為華新街構成的重要部分之一，他們為社區的經濟發展和文化多樣性做出了重要貢獻。本企劃針對正視緬甸華僑在社區中可能遭遇的歧視和排斥，讓臺灣人能認識緬甸華僑，消除族群間的隔閡，達到社會共榮的目的。

Integrated Marketing Plan in Huaxin Street Community

Huaxin Street in Zhonghe, New Taipei City — also known as "Myanmar Street" — is a unique commercial district famous for its exotic atmosphere and delicious Southeast Asian cuisine. With its distinctive Southeast Asian vibe, Huaxin Street makes visitors feel as if they were walking through the streets of Bangkok or Yangon, thanks to the many street food stalls and stores selling a wide array of Southeast Asian goods.

This project not only explores Huaxin Street in person but also focuses on the related social issues that arise within the community.

As an important neighborhood in New Taipei City, Huaxin Street boasts a rich history, vibrant culture, and a diverse population. However, due to differences in culture and language, many ethnic Chinese from Myanmar (Burmese Chinese) living in Huaxin Street are often labeled by local Taiwanese as "foreigners" or "migrant workers."

Burmese Chinese form a significant part of Huaxin Street's community and have made important contributions to the local economy and cultural diversity. This project aims to address the discrimination and exclusion that Burmese Chinese may face in the community, to help Taiwanese people better understand the Burmese Chinese community, break down barriers between different ethnic groups, and ultimately achieve social inclusion and shared prosperity.