透過潮流公仔設計，重塑台灣妖怪文化，讓其更具現代感與市場競爭力。「妖獸」名稱結合「妖怪」與「獸」，並巧妙運用台語「夭壽」諧音，增添趣味與地方特色。
台灣妖怪文化源遠流長，卻因現代化與外來文化影響逐漸淡化。以創新設計與IP品牌概念，讓年輕族群與國際市場重新認識這些傳統妖怪。作品設計靈感來自蟾蜍精、魔神仔、虎姑婆等妖怪，並賦予角色獨特個性，如魔神仔象徵誘惑、燈猴代表指引，讓角色不只是收藏品，更承載文化故事與情感連結。
透過 AI 技術，我們為妖獸角色打造寫實動畫，使其不僅是靜態公仔，更能展現獨特魅力，提高市場吸引力。目標客群為 18-35 歲潮流玩具與文化愛好者，並透過盲盒、公仔收藏熱潮進行推廣。未來將結合社群行銷、IP 授權，並與文化機構、藝術展合作，讓台灣妖怪文化走向國際，成為具有文化與商業價值的潮流品牌。

YAOSHOU

Through trendy figurine design, we reshape Taiwan's monster culture to make it more modern and competitive in the market. The name "妖兽" combines "妖怪" and "兽", and cleverly uses the homophony of the Taiwanese word "夭", adding fun and local characteristics.
Taiwan's monster culture has a long history, but it has gradually faded due to modernization and the influence of foreign cultures. Through innovative design and IP brand concepts, young people and the international market can get to know these traditional monsters again. The design inspiration of the works comes from monsters such as the toad spirit, the devil, and the tiger lady, and the characters are given unique personalities. For example, the devil symbolizes temptation and the lantern monkey represents guidance, making the characters not only collectibles, but also carrying cultural stories and emotional connections.
Through AI technology, we create realistic animations for monster characters, making them more than just static dolls, but also able to show unique charm and increase market appeal. The target customer group is trendy toy and culture enthusiasts aged 18-35, and the product will be promoted through the craze for blind boxes and doll collections. In the future, we will combine social marketing, IP licensing, and collaborate with cultural institutions and art exhibitions to bring Taiwanese monster culture to the international stage and become a trendy brand with cultural and commercial value.