顯示突破的決心大街上滿是穿著厚重羽絨衣的米其林寶寶
用心中吶喊的ＦＵＣＫ來代表不滿的情緒

設計圖為工裝風所以設定為街頭風格
想營造工裝風也能在街頭上出現時尚感

營造服裝能跳脫現實,想像在雪地
傳達寒冷憂鬱得意象

設計服裝成輕盈、飛躍的感覺
代表破繭而出、決心、突破看到新希望

Damn down coat

Concept:

Visual:
The streets are filled with "Michelin Men" figures, clad in heavy, puffy down jackets, symbolizing the weight of societal pressures and limitations.
A sense of inner rebellion is conveyed through the raw, unspoken emotion of "F***," representing a desire to break free from these constraints.
Style:
The design adopts a workwear aesthetic, reimagined for the urban street scene.
The goal is to showcase the versatility of workwear, demonstrating its ability to transcend its utilitarian roots and achieve high fashion status in a street setting.
Atmosphere:
The clothing aims to transport the viewer to a surreal, snow-covered landscape, evoking a sense of coldness, melancholy, and introspective strength.
The feeling of wanting to break free from the cold heavy feeling.
Message:
The garments are designed to convey a sense of lightness and dynamism, symbolizing a "breakthrough" – a moment of transformation, determination, and the emergence of newfound hope.
The clothing represents breaking out of a shell.