《衣探究竟》是一個專為大學生打造的二手服飾品牌，旨在透過透明的交易機制與創新的視覺設計，提升二手衣物的價值，並鼓勵年輕世代投入永續時尚行動。
本次作品涵蓋品牌識別系統（CIS）、LOGO設計、會員卡、二手衣吊牌設計，以及實體活動海報，完整呈現《衣探究竟》的品牌概念與視覺風格。
品牌名稱「衣探究竟」融合了「衣物」與「探索」的概念，寓意著在二手市場中尋找獨特風格與價值。我們的LOGO以雙手圍繞衣物的圖像象徵「買賣交易透明化」與「二手衣全新價值」，搭配圓形設計傳遞穩定與信任感。主視覺配色選用溫暖的金色與中性黑白，展現品牌的質感與專業性。
為了提升交易的便利性與信任度，我們設計了專屬的會員系統與身份卡，提供賣家認證與個性化標示。同時，每件二手衣都配有專屬吊牌，標示衣物資訊，如年齡、來源及價格，讓買家能夠清楚了解衣物狀態，增強購買信心。
此外，為了吸引更多年輕族群，我們特別製作了一張充滿趣味與溫度的活動海報，以手繪風格與卡通角色呈現「衣袋記憶」的主題，強調二手衣物所承載的故事與回憶，進一步拉近與消費者的距離。
《衣探究竟》不只是二手衣交易平台，更是一場關於時尚、環保與自我風格探索的旅程。我們期待透過創新的視覺設計與用心經營，為大學生帶來全新的購衣體驗，同時推動二手服飾文化的普及與發展。

Explore Clothing

"Explore Clothing" is a second-hand fashion brand designed for university students, aiming to enhance the value of pre-owned clothing through transparent transactions and innovative visual design while encouraging the younger generation to engage in sustainable fashion.

This project includes a brand identity system (CIS), logo design, membership cards, clothing tags, and an event poster, fully showcasing the brand’s concept and visual identity.

The name "Explore Clothing" combines the ideas of "clothing" and "exploration," symbolizing the search for unique styles and value in the second-hand market. Our logo features hands encircling clothing, representing transparent transactions and renewed value, while the circular design conveys stability and trust. The main visual colors—warm gold and neutral black and white—reflect the brand’s quality and professionalism.

To enhance convenience and trust in transactions, we have developed an exclusive membership system with ID cards for verified sellers and personalized labels. Each second-hand item includes a custom tag displaying details such as age, origin, and price, ensuring buyers have clear information about the garment’s condition and history, increasing purchasing confidence.

To engage younger audiences, we created a playful and warm event poster in a hand-drawn style featuring cartoon characters, emphasizing the theme "Clothing, Carrying Memories." This highlights the sentimental value behind second-hand garments, creating a deeper connection with consumers.

"Explore Clothing" is more than just a second-hand fashion marketplace—it is a journey of fashion, sustainability, and self-expression. Through innovative design and thoughtful branding, we aim to provide university students with a fresh, conscious shopping experience while promoting the culture of second-hand fashion.