「喵食喵事」的肉泥，以純天然的成分製作，其最獨特的商品特點，便是讓貓咪在食用前，需要經過一個「捏一捏」的動作。我們決定將這個特點，在包裝上更完整地呈現出來，讓貓咪在享受多種美味的同時，飼主也能夠親身體驗到「捏一捏」所帶來的樂趣。團隊在針對飼主的研究中發現，養貓的飼主在購買寵物食品時，往往會因為擔心毛孩不喜歡而不願意大量購買，他們對於與貓咪互動的小故事，更是特別感興趣。因此，我們將以上這些特點，與品牌產品的特色「捏一捏」結合，採用環保的矽膠材質，製作了兩項獨特的體驗組包裝。第一項是「捏一捏！回味體驗禮盒」，我們將多種口味的商品分類，做成單冊的包裝，並且在外盒填充柔軟的矽膠，讓飼主可以透過捶打、按壓來獲得舒壓的樂趣。單冊的體驗盒裡，也設計了貓咪互動的趣味溫馨小漫畫，同時增加了QR code，讓消費者可以分享自己與貓咪的小故事，促進與消費者的互動。第二項是「捏一捏！幸運紓壓禮盒」，考量到平時捏小的肉泥可能不夠舒壓，此禮盒整體採用柔軟矽膠的設計，讓飼主可以盡情地揉捏。籤筒的造型設計，讓多種顏色的肉泥條如同籤一樣，抽出屬於今天心情的色彩，讓餵食貓咪不再只是單調的例行公事。貓咪可以享受肉泥帶來的美味，同時飼主也可以享受包裝所帶來的互動樂趣。

PinchPinch ( )! Relaxation Cat treats Set

"Meawsx2" Cat lickable treats is made primarily from all-natural ingredients. Its unique product feature is that it requires a "squeeze" before being fed to cats. We decided to showcase this feature more fully on the packaging, allowing cats to enjoy a variety of delicious flavors while also enabling owners to experience the fun of the "squeeze." In our research on pet owners, our team discovered that cat owners tend to purchase pet food in small quantities due to concerns about their cats not liking it, and they are particularly interested in small interaction stories with their cats. Therefore, we combined these features with the brand's product highlight, the "squeeze," and used environmentally friendly silicone material to create two experiential packaging sets. The first is the "Squeeze! Memory Experience Gift Box," which categorizes various flavors into individual booklet packaging and fills the outer box with soft silicone for a fun, stress-relieving experience through tapping and pressing. The individual experience boxes also include fun and heartwarming cat interaction comics, and a QR code is added to allow consumers to share their small stories with their cats and interact with other consumers. The second is the "Squeeze! Lucky Stress Relief Gift Box." Realizing that squeezing small meat purees might not be enough for stress relief, this gift box features an overall soft silicone design for unlimited kneading. The lucky draw tube design arranges meat puree strips of various colors like fortune sticks, allowing owners to draw out the color that matches their mood for the day, making cat feeding no longer monotonous. Cats can enjoy the fun of the meat puree, while owners can also enjoy the fun of the packaging."