品牌「尋蜜」是一款創新的包裝設計，靈感來自台灣原住民泰雅族的文化遺產與新竹縣太崗村的自然資源。專為桃子設計，結合泰雅族傳統工藝與可持續天然材料，體現文化韌性與環保意識。包裝結構象徵泰雅族的遷徙旅程與工藝的延續，透過當代設計手法，將文化故事融入產品之中。內部結構特別設計以保護桃子的鮮度，並確保運輸過程中的穩定性。同時，外部設計融入泰雅族獨特的幾何圖騰與竹編紋理，展現傳統工藝的細緻美感，使包裝本身成為文化的一部分。

此包裝不僅適應戶外市場與多元環境，還能讓消費者在使用後重複利用或回收再生，符合循環設計與永續發展的理念。它彌合傳統與現代生活方式的差距，讓文化自然地融入日常生活，成為連結土地、工藝與消費者的橋樑。它是包裝，更是一種文化體驗，透過將本土敘事融入全球視角，讓消費者不僅品味桃子的美好，也參與文化傳承與永續消費的價值實踐。

Hidden Sweetness

Hidden Sweetness is an innovative packaging design inspired by the cultural heritage of Taiwan’s indigenous Tayal people and the natural resources of Taigang Village in Hsinchu County. Specifically designed for peaches, it integrates Tayal traditional craftsmanship with sustainable natural materials, embodying cultural resilience and environmental consciousness. The packaging structure symbolizes the migration journey of the Tayal people and the continuation of their craftsmanship. Through contemporary design, cultural narratives are seamlessly woven into the product. The interior structure is carefully designed to protect the freshness of peaches while ensuring stability during transportation. Meanwhile, the exterior incorporates the Tayal tribe’s unique geometric patterns and bamboo weaving textures, showcasing the delicacy of traditional craftsmanship and making the packaging itself a cultural statement.

This packaging is not only adaptable to outdoor markets and diverse environments but also encourages consumers to reuse or recycle it, aligning with circular design and sustainable development principles. It bridges the gap between tradition and modern lifestyles, allowing culture to flow naturally into everyday life and serving as a connection between land, craftsmanship, and consumers. More than just packaging, it is a cultural experience, embedding indigenous storytelling into a global perspective, inviting consumers to appreciate not only the flavor of peaches but also the values of cultural preservation and sustainable consumption.