本設計以宮廟文化與門神藝術為核心,透過現代設計語彙重新詮釋傳統信仰之美。平安糕作為承載祈福寓意的傳統糕點,象徵平安與祝福。透過融合廟宇建築、門神圖騰與精緻工藝,我們希望讓消費者在品味平安糕的同時,感受到傳統文化的深厚底蘊。
外盒設計仿照宮廟結構,融合石獅與龍柱等建築元素,並以系統化與簡化的方式呈現傳統宮廟的特色,使三款設計保持統一的視覺語言。門神設計為包裝核心,正面採用雙扇門構圖,讓取出糕點的動作營造出「開門迎福」的儀式感,強化文化意象。
色彩運用上,我們以門神畫作的色調為基礎,並結合現代配色手法,使設計更具時代感與視覺張力。隨附的三折頁冊子介紹平安糕的歷史、宮廟文化與門神信仰,讓消費者在享用糕點的同時,也能深入理解其文化背景。設計概念延伸至茶包,以平安符意象呈現,強化祝福與庇佑的精神,讓傳統文化以嶄新的方式融入日常生活。
本設計不僅提供視覺與味覺的雙重體驗,更透過創新包裝傳遞文化價值,使平安糕成為承載信仰與祝福的美好象徵,讓宮廟文化以當代設計語彙延續傳承。
This design centers around temple culture and the artistry of door gods, reinterpreting the beauty of traditional beliefs through a modern design approach. Ping An Gao (peace cake) is not only a delightful treat but also a symbol of peace and blessings. By integrating temple architecture, door god imagery, and intricate craftsmanship, we aim to immerse consumers in the rich cultural heritage while they enjoy the symbolic meaning behind the cakes.
The packaging is inspired by temple structures, incorporating elements such as stone lions and dragon pillars. To create a unified visual identity, the three temple designs follow a systematic and simplified architectural representation. At the heart of the design is the door god motif, with a dual-panel door concept on the front. A special window mechanism allows consumers to remove the cakes in a way that mimics the act of "opening doors to welcome blessings," reinforcing the ritualistic and cultural significance.
For the color scheme, we draw inspiration from traditional door god paintings while incorporating modern hues to create a visually striking and contemporary appeal. Additionally, an included tri-fold brochure introduces the history of Ping An Gao, temple culture, and door god traditions, enriching the consumer experience beyond taste. The concept extends to the tea bag packaging, which adopts the imagery of a protective talisman, emphasizing the theme of blessings and protection while seamlessly integrating tradition into daily life.
This design offers a multisensory experience that combines visual aesthetics with cultural storytelling. By reimagining Ping An Gao through innovative packaging, we transform it into a meaningful symbol of faith and good fortune, ensuring that temple culture continues to be appreciated in a modern context.