淨潤豆旨在推廣黑豆的功效與視覺設計改良，我們希望打破人們對黑豆僅限於食用的刻板印象，透過護膚、護髮產品來展示黑豆的多元性。而包裝的視覺也是影響著消費者購買的慾望，符合現代對包裝的喜好趨勢，利用簡約色塊及線條營造時尚感，讓黑豆產品有創新的印象。
黑豆具有潔淨與滋潤保濕的功效，因此我們將其命名為「淨潤豆」。以黑豆作為原料應用在清潔用品中，探索黑豆的無限可能，而環保觀念也是現今時代注重的議題之一，在不浪費資源的前提下，發展成「潔淨新食代」。

Jing Run Bean

Jing Run Bean aims to promote the benefits of black beans while enhancing their visual design. We seek to break the stereotype that black beans are only for consumption by showcasing their versatility through skincare and haircare products. Packaging plays a key role in consumer appeal, so we adopt minimalist color blocks and lines to create a stylish, modern look, giving black bean products an innovative image.
Black beans offer cleansing, moisturizing, and hydrating properties, which is why we named our brand "Jing Run Bean" By incorporating black beans into personal care products, we explore their endless possibilities. Additionally, sustainability is a crucial concern today, so we embrace eco-conscious principles and aim to create a "New Clean Era" without wasting resources.