《德祥堂藥膳餐廳》養身茶飲系列—防疫茶

《De Xiang Tang》health-oriented teas—Fang Yi Tea

德祥堂藥膳餐廳主打養生茶飲,其中為防疫茶、養肺茶、除濕茶、養氣茶、菊花茶以及杜仲茶六種。總共拍了五隻養生茶飲形象片,其中一隻「杜仲茶」是則是和店內特殊商品「杜仲麵」一起拍攝。
防疫茶適合處於高感染風險區、確診後屬於輕症,需要注意的是一歲以上稀釋至少一倍,也強調孕婦、肝炎、自體免疫失調較不適合,影片內容也告訴消費者有什麼中藥成分,店內核心主打強調精心調理、慢火熬煮、精選藥材,並且以中國復古風來打造店內特色,主視覺顏色為紅色、棕色、黃色等為主,則封面標題為「標楷體」,更是呈現對德祥堂藥膳餐廳的風格特色。
許多消費者看到藥材卻不知道名字,透過「養生茶飲」類型形象片來告訴消費者中藥材的內容,影片中也會提到每一個養生茶飲的作用以及對身體的好處,也特別強調「絕不添加任何人工香精,用心熬煮至一個小時以上」合格把關,讓消費者吃得開心也補的放心。

《De Xiang Tang》health-oriented teas—Fang Yi Tea

De Xiang Tang Restaurant is known for its health-oriented teas, including six types of teas: Epidemic Prevention Tea, Fang Yi Tea, Yang Fei Tea, Chu Shi Tea, Yang Qi Tea, and Chrysanthemum tea. The restaurant has produced five promotional videos for these teas, one of which features the special product "Du Zong Noodles" sold in the restaurant.
Fang Yi Tea is suitable for those in high-risk areas of infection or those with mild symptoms after diagnosis. It should be noted that it needs to be diluted at least twice for those over one year old, and it is not recommended for pregnant women, hepatitis patients, or those with autoimmune disorders. The video also highlights the core principles of the restaurant's teas, emphasizing the careful selection and preparation of high-quality ingredients using traditional Chinese methods. The restaurant's decor features retro elements, with a color palette mainly consisting of red, brown, and yellow, and the headline font is "Kai" style.
To help customers understand the different herbal ingredients used in the teas, the restaurant has produced promotional videos for each type of tea. These videos explain the specific health benefits of each tea and highlight the restaurant's commitment to using only natural ingredients and slow-cooking techniques for over an hour to ensure the highest quality and flavor. The restaurant hopes to provide customers with a satisfying and healthy dining experience.

作品編號 #468 作品名稱 《德祥堂藥膳餐廳》養身茶飲系列—防疫茶 作品分類 數位多媒體與遊戲設計類創意數位影片組 學校科系 南臺科技大學 資訊傳播系 設計師 黃沛瑜
南台科技大學 資訊傳播系
(四年級)

廖宇涵
南台科技大學 資訊傳播系
(四年級)

呂威志
南台科技大學 資訊傳播系
(四年級)

吳定剛
南台科技大學 資訊傳播系
(四年級)

巫松蒲
南台科技大學 資訊傳播系
(四年級)

陳羽萱
南台科技大學 資訊傳播系
(四年級)
指導老師 梁丹青