不同的國家地區有著不一樣的文化背景與習慣,人們之間也存在一定的文化隔閡,隨著進入後疫情時代與旅遊業的復甦,我們以聯合國永續發展目標SDGS中第10(減少國內及國家間不平等)第16(和平、正義與健全司法)為方向,設計一系列國家意象公仔,並結合旅遊功能商品,可以宣傳當地特色文化,減少不同國家人民之間的文化隔閡,進行更好的文化交流。
地球村旅遊系列文創商品先以“亞洲”著名的旅遊國家為方向,結合旅遊時會用到的功能小物。其中台灣以及中國大陸主題公仔的功能為悠遊卡,可供旅遊外出使用,韓國與馬來西亞主體公仔的功能為迷你螺絲刀,可用於解決物件螺絲鬆動的問題,泰國與日本主題公仔的功能分別是小夜燈與手電筒。透過手機掃描公仔也會呈現當地文化特色的動畫說明,日後希望更進一步衍生其他國家系列相關商品。
Different countries and regions have different cultural backgrounds and habits, and there are also certain cultural barriers between people. As we enter the post epidemic era and the recovery of the tourism industry, we have designed a series of national image dolls in the direction of the 10th (reducing domestic and inter national inequality) and 16th (peace, justice, and sound justice) of the United Nations Sustainable Development Goals (SDGS), which combine tourism functional commodities to promote local culture, Reduce cultural barriers between people in different countries and conduct better cultural exchanges.
The cultural and creative products of the Global Village tourism series are oriented towards the famous tourism countries in Asia, combining with the functional small objects that will be used during tourism. Among them, the function of Taiwan and mainland China themed dolls is a Easy Card, which can be used for traveling. The function of Korean and Malaysian themed dolls is a mini screwdriver, which can be used to solve the problem of loose objects. The function of Thai and Japanese themed dolls is a small night light and a flashlight, respectively. Scanning dolls through mobile phones will also present animated descriptions of local cultural characteristics, hoping to further derive relevant products from other countries in the future.