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消滅細菌大亂鬥

Destroy Bacteria

本創意行銷動畫內容以居家日常中置入商品,描述在一個人聲鼎沸的城市裡,看得見有許多細菌在空氣中四處飄散,但人們對細菌這種除不掉的生物已感到無力。
突然媽媽在街上看見水神的廣告後非常心動,於是馬上到賣場搶購,並將水神視為寶物收藏在櫃子裡。某天,媽媽看到剛回家的兒子身上佈滿細菌,便與細菌展開了一場大戰。
一開始,媽媽使用其他產品卻都沒什麼效果,最後想起了之前買的水神,拿出來在小孩身上狂噴,最終細菌全數消失,媽媽獲得勝利。
但由於媽媽過於投入這場對決,回過神才發現小孩被水神噴的溼答答,於是尷尬地將水神交給他,並一副若無其事的樣子繼續打掃。
動畫內容以簡單平凡的日常生活,套入經典的對決畫面,吸引觀眾感到有趣及有效,進而購買。

Destroy Bacteria

The content of this creative marketing animation is to place products in the daily life of the ordinary home. It describes that in a city full of people, many bacteria can be seen floating in the air, but people feel without ability to see the bacteria, which can not be get rid of the air.
All of at once, my mother was very heart beat after seeing the advertisement of the water god on the street wall, so she immediately went to the store to buy it with full of the people, and regarded the water god as a treasure and kept it in the cabinet. Ten days later, my mother saw that her son who had just returned home was covered with many germs, and she started a decisive battle with the germs.
In the beginning of the decisive battle, the mother used other products but everything was no effect. In the end, she remembered the water god she bought before in the cabinet. She took it out and sprayed it on the child’s whole body, Including mouth, nose, eyes, hand, legs and all of the other parts of his body, and in the end all the bacteria disappeared, and the mother was at last won this decisive battle.
But so as to the mother was too involved in this decisive battle, she finally realized that the child was very wet all of his body by the water god, so she handed the water god to him and say something to him with her embarrassedly smile, and continued to clean as if nothing had happened.
The animation content sum up the simple and ordinary daily life into the classic decisive battle screen, attracting the audience to feel interesting and effective, and then buy wish you can watch it again and again.

 
作品編號 #704 作品名稱 消滅細菌大亂鬥 作品分類 視覺傳達設計類 學校科系 南臺科技大學 資訊傳播系 設計師 吳宜蓁
資訊傳播系
(四)

林嘉葦
資訊傳播系
(四)

余婕錡
資訊傳播系
(四)
指導老師 梁丹青