心鮮上桌

Fresh served to the table

本創意行銷動畫內容以家庭的日常置入商品,進而吸引觀眾使用。描述一位家庭主婦到超市買菜,白天出門,辛苦買完菜要回家時天色卻已昏暗。在回家的路上,她聞到了一股料理的香味,奇怪的是,回家的一路上香味都沒有消失,反而是更加的明顯。
還在覺得奇怪,就已經回到家門前了。準備要開門時,才發現這道香味居然好像是從自己家中散發出來的!可是自己才剛買完菜……,於是好奇的打開家門,突然一道刺眼的光從家裡散發出來打在了媽媽的臉上,而媽媽被這耀眼的光嚇了一跳,不小心把手中剛買了一下午的食材掉在了地上。
沒想到餐桌上竟擺好了一道道看起來十分美味可口的料理,而家人們早已在餐桌旁就定位。原來是家人點了安永鮮物,新鮮又好吃,重點是方便又快速!
此作品使用較誇飾的手法,針對安永鮮物的產品,強調其產品的新鮮與便利性,強化消費者對安永產品之知曉、好感、購買意圖,以增進安永品牌之品牌形象為目的。
以日常生活中的情境,又不忘幽默的敘述方式,創作出的純動畫作品。

Fresh served to the table

The content of this creative marketing animation is based on the daily life of the family and attracts the audience to use it. It describes a housewife who goes to the supermarket to buy some eats to her family for the dinner. She goes out during the day, but it is dark when she returns home, and she continuously smells a fragrance on the way home. , The fragrance did not disappear along the way, but became more obvious.
When she was about to open the door before she got home, she realized that the fragrance was actually coming out of her own home! In a strange and unusual way, she opened the door, and all of at once a dazzling light radiated from the house and hit the mother in the face, and my mother was also startled by the dazzling light, and accidentally dropped the ingredients she just bought all afternoon on the ground. …
Unexpectedly, a series of delicious-looking dishes were placed on the table, and the family members were all sitting and waiting for the mother.
This work uses a more exaggerated approach, aiming at Ernst & Young's fresh products, emphasizing the freshness and convenience of its products, and strengthening consumers' knowledge, goodwill, and purchase intentions of Ernst & Young products, with the purpose of enhancing the brand image of Ernst & Young.
It is a pure animation work created by using the situation in daily life without forgetting the humorous narration.

作品編號 #700 作品名稱 心鮮上桌 作品分類 視覺傳達設計類 學校科系 南臺科技大學 資訊傳播系 設計師 吳宜蓁
資訊傳播系
(四)

林嘉葦
資訊傳播系
(四)

余婕錡
資訊傳播系
(四)
指導老師 梁丹青