增壽-六季節氣養生寶典

Zeng Shou-Revered book of longevity preservation of six solar terms

增壽,一間位於台灣高雄市鳳山老社區由九十歲中醫師親自經營五十年至今的傳統中藥行。

中藥為中華傳統,不分男女老少,在人民心中已是不可抹滅之存在。

六季節氣養生寶典:
在現代社會已經習慣以四季來表示一年氣候,但六季比四季更能區別出季節的微妙變化,以此為產品特色重點。

六季分別為:風季、暖季、熱季、雨季、乾季、寒季,為品牌鑽研核心季節。

包裝設計理念:
花與中藥都是本草,用各季代表的花為設計發想
手繪插畫方式呈現,筆尖的溫度,線條的柔軟度,更能讓產品貼近消費者
包裝則以翻閱寶典的方式呈現。

周邊:
桌曆-以立體切割方式,分成六季代表的草本花卉,作為桌曆亮點特色。

隨身透明水壺-特色為使用白墨噴繪製作白色圖騰及花卉,瓶內有過濾層,方便倒入和取出中藥,更能快速飲用。

Zeng Shou-Revered book of longevity preservation of six solar terms

Zeng Shou, a traditional Chinese medicine clinic located in the old community of Fengshan, Kaohsiung, Taiwan, has been run by a 90-year-old Chinese medicine practitioner for 50 years.

Chinese medicine is a Chinese tradition that is indelible in people's hearts, regardless of gender or age.

Revered book of longevity preservation of six solar terms:
In modern society, it has became customary to use the four seasons to express the climate of the year,but the six seasons are better than the four seasons in distinguishing the subtle changes of the seasons,this is the focus of our product features.

The six seasons are: windy season,warm season, hot season, rainy season, dry season, and coldseason, which are the core seasons for brand research and development.

Packaging design concept :
Flowers and herbs are both benca,using the flowers represented by each season as the idea.
Hand-painted illustration temperature of the nib softness of lines bring products closer to consumers.
The packaging is presented in the form of a revered book.

Surrounding Products:
Desk Calendar-Cutting with stereoscopic cutting ,herbal flowers represented by six seasons,as a desk calendar highlight feature.

Portable transparent water bottle-featuring white totems and flowers painted with white ink,there is a filter layer in the bottle,easy to pour and remove chinese medicine,more rapid drinking.

作品編號 #517 作品名稱 增壽-六季節氣養生寶典 作品分類 視覺傳達設計類 學校科系 正修科技大學 視覺傳達設計系 設計師 李迎甄
視覺傳達設計系
(四)

簡梅芳
視覺傳達設計系
(四)

吳舒琪
視覺傳達設計系
(四)

陳韻淳
視覺傳達設計系
(四)

蔡靜文
視覺傳達設計系
(四)
指導老師 張錦郎老師