澄山爺爺的菇事

Grandpa Chengshan's mushroom story

段木香菇為高經濟價值的森林副產物,栽培過程無礙生態環境,有助於山村經濟永續發展,我們選擇台南左鎮澄山卓伯栽種的段木香菇園執行品牌規畫,以產品包裝設計為主,規畫將小家庭一次烹煮量設計成單包裝,視覺上以卓伯及森林裡動物為主,如穿山甲,果子狸,飛鼠繪製成溫暖插畫,述說澄山段木菇園的品牌故事。另外還有衍生六款香菇調味粉產品,分別為咖哩、海苔、蒜香、紅椒、椒鹽、黑胡椒六種口味,希望透過新的視覺設計及品牌規劃,讓大眾更認識段木香菇,也行銷卓伯的香菇事業。

Grandpa Chengshan's mushroom story

Cut-log cultivation mushrooms are forest by-products with high economic value. The planting process does not affect the local ecology, and helps mountain villages to develop sustainably. We chose Mr. Zhuo’s Cut-log cultivation mushroom farm in Chengsha community, Zuozhen Dist., Tainan City to be our brand planning. Our package design will incorporate Mr. Zhuo’s farm, and local wildlife designs to promote cut-log mushroom cultivation. Some examples of wildlife for our designs include pangolin,civet cats, and flying squirrels. To tell the farm’s story, the product packaging will have illustrations depicting these images. In addition, Six kinds of mushroom seasonings are produced, respectively curry, nori, garlic, red pepper, spiced salt, black pepper six flavors.The packaging color scheme mainly presents the four seasons of the forest mushroom garden, vivid and warm in character modeling.Our intent is to promote public education through marketing and package design to gain better exposure to cut-log mushroom cultivation and marketing Mr. Zhuo’s mushroom industrial.

作品編號 #431 作品名稱 澄山爺爺的菇事 作品分類 視覺傳達設計類 學校科系 正修科技大學 視覺傳達設計系 設計師 黃曉娟
正修科技大學-視覺傳達設計系
(4)

陳美雪
正修科技大學-視覺傳達設計系
(4)

李欣
正修科技大學-視覺傳達設計系
(4)

陳又瑄
正修科技大學-視覺傳達設計系
(4)
指導老師 陳江富