魔鏡

THE MAGIC MIRROR

如今的時代,不少年輕女性有容貌焦慮;據統計,59.03%的大學生存在一定程度的容貌焦慮。消費主義裹挾著各式各樣的畸形審美,對事物的真實感受演變成了對視覺影像的感受。它營造了一種焦慮,一種「好看」的、需要不斷通過刺激視覺來填充的焦慮。這種焦慮不斷刺激著我們:要在鏡子中看起來更美,要在照片中看起來更美,要在網路上看起來美,要在別人的眼光中看起來更美——天平向「看起來」的方向傾斜,致使我們忽略了自身的身體與心理的平衡。

《魔鏡》透過女性容貌焦慮的容貌及身形,以此構建當代年輕女性的盲盒公仔與角色圖鑒,並且提供給年輕女性一個交心空間;利用盲盒進行行銷,藉由盲盒販賣情緒,當年輕女性因自我悅納不足及外界不良回饋產生消極情緒時,盲盒則成為了一個情緒宣洩口。盲盒相較於高昂的房價,以及高壓職場,所帶來的快樂簡單易得,而盲盒由於外觀一致,未拆封前具有隨機性、不確定感、刺激感;此外,盲盒和人的容貌皆是無法選擇和不可預料的,消費者在不斷抽取盲盒心儀款式的過程中也是一個打破枷鎖,悅納自己,發現自己的美的過程。因此,盲盒販賣的不僅是情緒,也是一種價值輸出,透過以上形式讓每個人對美的概念有一個更為清醒的認知並且得到慰藉。

THE MAGIC MIRROR

In current society, appearance anxiety commonly exits among the young women, especially young women. According to the report, 59.03% of university students feel depressed because the way they look. The pursuit of visual beauty pushed by capitalism gradually faded the pursuit of nourishment from spiritual reality. The pursuit of visual beauty bothers each individual of the digital natives while creating the anxiety of “not being pretty enough”. People are always oriented by anxiety and always want to make their appearance more attractive no matter on the internet or in daily life. Too many efforts have been put in pursuing visual beauty which makes people ignore other missions of being a human being- mental health, body health, and spiritual reality.

THE MAGIC MIRROR as a series of blind boxes which is known as mystery toy box that the packaging doesn't allow buyers to see what's inside. The blind box is designed as the goal to make people love themselves more; be more aware of the definition of beauty or redefine the definition of beauty. Besides, the common of blind boxes and human is we both can't choose to have what we want, it's unpredictable and unable to choose. Consumers unboxing blind boxes as a phase they are going through self-actualization and found the beauty in our eyes. Hence, THE MAGIC MIRROR is not only selling the emotional but as a value output. Different kinds of appearances that people generally consider as “not pretty enough” are contained in the blind boxes. As mentioned above, “Blackheads show out”, “No hiding scars”, “Zero concealer for acne”, who says that fair-skinned is the beauty standard for women? why can't broad shoulders wear sleeveless? Big-boned girl can't fit in crop-top or skinny is just pale and morbid. “The most beautiful thing is being yourself." There is no way to judge our unique and the standard of beauty.

作品編號 #402 作品名稱 魔鏡 作品分類 立體造型暨產品設計類時尚設計組 學校科系 國立雲林科技大學 數位媒體設計系 設計師 梁冠嵐
國立雲林科技大學
(四年級)
指導老師 張文山